V
ViaHourly
Marketing

Hire a Lead Generation Expert. By the hour.

Prospecting, list-building and outreach — filled pipelines, not just leads.

$35/hr
Starting rate
<24h
Match time
4.9★
Avg. rating
Hire in 60 seconds

Get matched with a Lead Generation Expert

No credit card required. Typical match time: under 24 hours.

Overview

What a lead generation expert actually does.

A lead generation expert builds prospecting lists, runs outbound outreach, and fills pipelines with qualified conversations — not just a spreadsheet of contact names. ViaHourly specialists are matched by channel (cold email, LinkedIn, cold calling) and by your ideal customer profile.

Specialists vetted on real outbound results, not just tool familiarity
Matched to your specific ideal customer profile and channel preference
Comfortable with enrichment tools, not just basic list scraping
No long-term contract — scale outbound activity up or down with pipeline needs
The problem

Why teams hire a lead generation expert.

Pipeline inconsistent month to month

Sales relies on inbound leads alone, creating unpredictable pipeline swings.

Lists bought but never enriched

Purchased contact lists are outdated or poorly targeted, leading to low response rates.

Outreach sent without personalization

Generic templated outreach gets ignored or marked as spam.

No one owns follow-up cadence

Initial outreach happens but the follow-up sequence that actually books meetings never gets built.

The fix

What ViaHourly delivers instead.

Consistent pipeline-building process

A structured, repeatable prospecting process instead of relying solely on inbound.

Enriched, targeted prospecting

Lists built and enriched against your specific ideal customer profile, not bought in bulk.

Personalized outreach at scale

Messaging built with genuine relevance triggers, not just a mail-merge template.

Structured follow-up cadences

Multi-touch sequences built and executed so initial outreach converts into booked meetings.

Illustrative example
"We'd been relying entirely on inbound and it was inconsistent month to month. Adding a structured outbound process gave us a second, more predictable pipeline source."
Sales lead, B2B startup

Illustrative example based on the kind of outcome clients in this situation typically describe — not a quote from a specific customer.

Our process

How you hire a Lead Generation Expert.

  1. 01
    Submit brief

    Tell us the scope, tools and outcome you need from your lead generation expert.

  2. 02
    Review matches

    Our team hand-picks a shortlist based on skills, industry and availability.

  3. 03
    Kickoff call

    Meet the expert, align on the plan and start tracking hours.

  4. 04
    Iterate & scale

    Extend, pause or expand — always at the same hourly rate.

Scope of work

What's in scope for a lead generation expert.

Responsibilities
  • Ideal customer profile and prospect list building
  • List enrichment and data verification
  • Cold email sequence writing and execution
  • LinkedIn outreach and connection strategy
  • Follow-up cadence management
  • CRM logging and pipeline reporting
  • A/B testing outreach messaging and subject lines
Core skills
  • Prospecting and list-building research
  • Cold outreach copywriting
  • CRM and sales engagement tool fluency
  • Data enrichment and verification
  • Follow-up cadence design
  • Basic sales qualification judgment
Tools & software
Apollo.io / ZoomInfoLinkedIn Sales NavigatorInstantly / SmartleadHubSpot / SalesforceClay (for enrichment)Google Sheets
Use cases

How businesses put a lead generation expert to work.

Outbound pipeline build

A specialist builds and executes a cold email sequence to a targeted list of 2,000 enriched prospects.

LinkedIn outreach campaign

A consistent LinkedIn connection and messaging cadence generates a steady stream of qualified conversations.

Pipeline recovery after a slow quarter

A dedicated prospecting push rebuilds pipeline coverage after inbound leads dropped off.

Industries

Who hires lead generation experts on ViaHourly.

SaaSStartupsAgenciesConsultants
Expected ROI

A structured outbound prospecting engagement typically fills 20–40 qualified conversations into the pipeline within the first 60 days, depending on list quality and offer fit.

Pricing expectations

Lead generation experts start around $35/hr. Most engagements run 15–25 hours a week for consistent pipeline-building activity.

FactorIn-house hireViaHourly
Pipeline predictabilityRelies on inbound aloneStructured outbound process added
List qualityBought, unverified listsEnriched, targeted prospecting
CostSDR salary + tools + managementHourly, scoped to activity
Cost comparison

See what you'd save vs. hiring in-house.

$75,000
$45/hr
15 hrs
Annualized cost
Full-time employee$105,000
ViaHourly expert$35,100
$69,900
Estimated savings per year (67% less)
FAQ

Hiring a Lead Generation Expert