Can a copywriter do voice-of-customer research before writing?

Yes — pulling language directly from reviews, support tickets or customer interviews is a standard part of most conversion copy engagements.

Do you write both the copy and run the A/B tests?

Copywriters typically write and structure the test variations; running the actual test in your ad platform or landing page tool is usually handled alongside your media buyer or in-house team.

Can someone rewrite an existing underperforming page?

Yes, this is one of the most common and highest-ROI engagements — a focused rewrite around a clearer offer and CTA.

How much does it cost to hire a Copywriter?

Rates vary by seniority and scope, typically starting from $15–$65/hr. You pay only for hours worked — no retainers or minimums.

How fast can I get matched?

Most copywriter requirements are matched within a few business hours; complex briefs take under 24 hours.

Are your copywriters vetted?

Yes. Every ViaHourly expert passes a portfolio review, skills interview, reference checks, and ongoing performance monitoring.

Do I need to sign a contract?

No. All ViaHourly engagements are hourly with no long-term commitment. Pause or stop anytime.

Can I switch experts if it's not a fit?

Yes — tell your dedicated matcher and we'll re-match you at no extra cost, usually the same day.

Do you support long-term work?

Absolutely. Many clients grow a single hourly engagement into a dedicated part-time role.

Marketing

Hire a Copywriter. By the hour.

Conversion copy for landing pages, ads and email — trained in Copyhackers frameworks.

$45/hr

Starting rate

<24h

Match time

4.9★

Avg. rating

Hire Copywriter How it works

Hire in 60 seconds

Get matched with a Copywriter

Overview

What a copywriter actually does.

A copywriter writes conversion-focused copy for landing pages, ads and email — trained in direct-response frameworks like those from Copyhackers, not just brand storytelling. ViaHourly copywriters are matched by format, since a high-converting ad headline and a persuasive landing page require different muscles.

Copywriters vetted on real conversion results, not just writing samples

Matched by format — landing page, ad, or email specialization

Comfortable running structured A/B testing on copy variations

No long-term contract — scoped per page, campaign, or ongoing support

The problem

Why teams hire a copywriter.

Landing pages converting below benchmark

Traffic arrives but doesn't convert, and no one's sure if it's an offer, copy or design problem.

Ad copy blending into the feed

Ad creative gets ignored because the copy doesn't stop the scroll or speak to a real pain point.

Email copy reads like a newsletter, not a sale

Campaigns go out but rarely drive the click-through or purchase they're meant to.

In-house team lacks direct-response training

General marketing writers are skilled at brand voice but not conversion-focused frameworks.

The fix

What ViaHourly delivers instead.

Conversion-focused landing pages

Copy structured around proven direct-response frameworks, not just brand messaging.

Scroll-stopping ad copy

Headlines and hooks written to interrupt the feed and speak to a specific pain point.

Sales-driven email copy

Campaigns written with a clear single call-to-action instead of a generic update.

Direct-response training applied

Copyhackers-style frameworks (like the 4Cs and value proposition ladders) applied to every piece.

Illustrative example

"Our landing page had decent traffic and a conversion rate we knew was underperforming. A rewrite around a clearer offer moved the needle in the very first test."

Growth marketer, DTC brand

Illustrative example based on the kind of outcome clients in this situation typically describe — not a quote from a specific customer.

Our process

How you hire a Copywriter.

01
Submit brief
Tell us the scope, tools and outcome you need from your copywriter.
02
Review matches
Our team hand-picks a shortlist based on skills, industry and availability.
03
Kickoff call
Meet the expert, align on the plan and start tracking hours.
04
Iterate & scale
Extend, pause or expand — always at the same hourly rate.

Scope of work

What's in scope for a copywriter.

Responsibilities

Landing page copywriting and structure
Paid ad copy (Google, Meta, LinkedIn)
Email campaign and sequence copywriting
Value proposition and messaging development
A/B testing copy variations
Sales page and offer copywriting
Voice-of-customer research to inform messaging

Core skills

Direct-response copywriting frameworks
Conversion-focused landing page structure
Ad copy hook and headline writing
Email sequence and campaign strategy
Voice-of-customer research
A/B testing methodology for copy

Tools & software

Google DocsUnbounce / WebflowKlaviyo / HubSpot (email)Google Ads / Meta Ads ManagerHotjar (for VoC insight)Copyhackers frameworks

Use cases

How businesses put a copywriter to work.

Landing page conversion rewrite

A copywriter rewrites an underperforming landing page around a clearer value proposition and single CTA.

Ad copy testing set

Multiple headline and hook variations are written for a structured ad testing calendar.

Sales page for a product launch

A full long-form sales page is written using voice-of-customer research from existing buyers.

Industries

Who hires copywriters on ViaHourly.

EcommerceSaaSStartupsCoaches

Expected ROI

Rewriting an underperforming landing page around clear conversion frameworks commonly lifts conversion rate meaningfully within the first test cycle, without any change to traffic spend.

Pricing expectations

Copywriters start around $45/hr. Landing page projects typically run 10–20 hours; ongoing ad and email copy support runs 5–15 hours a month.

Factor	In-house hire	ViaHourly
Conversion focus	Brand-voice generalist writer	Direct-response trained specialist
Testing cadence	Ad-hoc, when time allows	Structured variation testing
Cost	In-house copywriter salary	Hourly, scoped to the project

Cost comparison